Build big. Stay small.

One window for your team and the AI agents that work with it. The work keeps track of itself.

Mac, iPhone, Android and Windows, or straight in the browser with nothing to install. A room of your own in about thirty seconds.

your-team.looproom.app
MitchDictating
AH
Anna☕️ Coffee
NW
Nate🐛 Bug hunt
JP
Justin🚀 Shipping
P1 Export button does nothing on mobileRachel and 5 others waiting. Claude Code is on it.

You don't want another tool.

You want to build something great, and for everything else to get out of the way.

Eight companies,
none of which
talk to each other.

This is the stack a small team running several things ends up assembling, one tool at a time, usually without ever adding it up. List prices, top tier, five people.

And you are the integration layer. Every time a customer's message becomes a call, becomes a ticket, becomes a clip, becomes a fix, a person carries it across by hand.

Zendesk Suitethe support queue$275
Zoom Prothe meeting$85
Loom Businessthe clips$75
Wispr Flow Prothe dictation$75
Calendly Standardthe scheduling$60
Slack Prothe chat$44
Jira Standardthe board$39
Sentry Teamthe error reports$29
What you pay now$680
LoopRoom, all eight$125

A team of five saves

$6,660 a year

That is $555 back every month, and it is the smallest reason to switch.

Something important slipped past you this week. You won't find out for a fortnight.

That is the real cost of running five things with a handful of people. Not the subscriptions. The low, permanent hum of wondering whether the thing you forgot is the thing that mattered. A customer who wrote in and heard nothing. A decision made on a call that nobody wrote down. A week spent on whatever shouted loudest.

Fifteen years of making remote teams work.

Mitch Lusas has led remote teams since 2010, when studios and production companies were still new to the idea, and he showed them how well it could work.

Onboarding someone you will never stand next to. Making a team feel like a team without a shared room. Knowing where everyone is without having to ask. Making sure nobody feels they work into a void. He found an answer to each of those, with process, goodwill and a great many meetings, long before any tool did it. LoopRoom is those answers, built in.

Mitch Lusas
"When we started building LoopRoom, I told the team, if we are the only ones who ever use it, I'm happy. I don't care if anyone else uses it, because it's that useful to us. Everything in here got built because we needed it on some random Tuesday or Thursday."
Mitch Lusas, co-founder, Hidden Planet. Before this: COO, CTO, founder, a couple of exits, and software shipped for Disney, Marvel, Netflix, Paramount and Verizon.

One window. As many surfaces as the work needs.

Six of them today, and we add one whenever the work needs it. Click the rail, the way your team would all day.

hidden-planet.looproom.app
What matters todayacross 6 projects, ranked for you
P1LR Export button does nothing on mobileFrom Rachel Kim, and 5 others who reported the same thing 6 waiting
P1FB Checkout throwing 500s since 2:00pmSent over by Sentry, 61 events live
P2HP Onboarding email never arrivesSaid on Tuesday's call, transcript attached 2 days
P3ST Clip player washes out in dark modeFrom 4 people, 2 still waiting
Clipsrecorded on the Mac, watched anywhere
Recording a clip▶2:14
Walking through the mobile export bug

Title and tags written for you. Transcribed, searchable, and shareable with a link that needs no account.

Attached to: Export button does nothing on mobile
Nate Witty100%
Rachel Kim, guest86%
Anna31%
MitchIn the room
NW
NateIn the room
AH
AnnaIn focus
JP
Justin🚀 Shipping

Nobody is dictating right now.

RK Rachel Kim is at the doorGuest, waiting 40 seconds
NWNatethe quality fix worked
AHAnnacan you look at 2pm
RKRachel Kimguest, thanks!
#LoopRoomJustin: shipping now
NateWatched your clip. The export thing is the viewport unit, not the button.
Good catch. Closing the ticket, it came from Rachel originally.
NateShe gets told automatically, right?

You are typing...

Pricing call, moving to per seat
pricingdecisionLoopRoom

Title and tags written for you. Today, 2:00pm, 34 minutes.

02:14Anna:If we band it, a team of three pays fifty a head. That is backwards.
02:31Mitch:Agreed. Per seat, and the volume break applies to everyone retroactively.
02:48Nate:Margin still works. We are at about two dollars a seat in cost.
03:02Anna:Then that is decided, let's put it on the page
Mon
Tue
Wed
Thu
Fri
9am
10
11
12pm
1
2
3

Drag to paint the hours you are free.

One list for every project, ranked, with the reason showing. Rachel's message and the five like it are a single P1, in her own words, and nobody retyped anything. The 500s came in from Sentry, so there is no second dashboard to watch. And it counts people waiting, not open tickets, because that is what actually costs you.

Seen enough? Make a room and look around. The rest of this page answers the questions you would ask next.

Create your room

Your agents do the work. Your team makes the calls. Your customer hears back.

That is the whole product, and it is why a small team can build big now. Coding agents already write the fix. What they cannot do is know who asked, bring a person the one decision that needs a person, or tell the customer when it ships. LoopRoom is where all three happen.

1 Your agents do the work

zsh
$ looproom ticket show W-412
Export button does nothing on mobile P1 6 waiting
From Rachel Kim and 5 others. Monday's call transcript attached.
$ claude mcp add --transport http looproom https://looproom.app/api/mcp
Added. One tool: setup_looproom

One command, or one line to add our MCP server. The agent reads her actual words, the call transcript and your own product and brand documents, not a summary somebody pasted in. The further your notes sit from the work, the more work they create, so they sit right next to it.

2 Your team makes the calls

W-412live on the ticket and in Mission Control
Claude Code started focus-bible, branch fix/mobile-export, 4 minutes ago
Needs you: one decision "When someone exports on a phone, should it download the file or open a share sheet?" Download · Share sheet · Ask them9:41am
Resolved Board moved to Done. Rachel and 5 others told.

Left alone, an agent asks Switch existing action not implemented in a terminal nobody is watching. Here it has to ask in plain words, with options, of the person who can actually answer. Somebody has to do the work; it should not be you. The judgment should.

What we take

  • Moving data from one tool to the next
  • Naming, tagging and filing
  • Working out what is urgent, and showing why
  • Keeping track of who is still waiting
  • Remembering what a thing was for

What stays yours

  • What a customer actually meant
  • What to build, and what to leave
  • Saying no
  • The strategy
  • The part of the job you would miss

3 Your customer hears back

When it ships, the item still knows who asked, so Rachel is told, and so are the five others. Nobody had to remember to. This is the part no tool in your stack does today, because none of them knows both the customer and the fix.

Then it gets out of the way.

Everything LoopRoom puts on your screen is built to disappear until it is needed. One menu, which you can park on any edge or corner. Circles that tuck away when the room goes quiet. Only the thing that needs you comes back, and none of it ever shows up in your own screen shares or clips.

WorkItemQueue.vue
41const queue = await loadQueue(projectId)
42// ranked on the server, one formula
43return queue.filter(i => i.waiting > 0)
44
45function peopleWaiting(items) {
46 return items.reduce(sumWaiting, 0)
47}

Your team is in the room, everyone muted. You are working.

One message. Two very different weeks.

Rachel writes in on Monday morning to say the export button does not work on her phone. The left column is not a straw man from 2021. It is a good team in 2026, with AI triage, an AI notetaker and a coding agent, all working properly.

A good 2026 stack

8 tools, 5 copy-pastes, 3 days

Mon, 9:14amZendesk AI triages her email and tags it correctly.Correct tag. Still only inside Zendesk.
Mon, 2:00pmYour notetaker summarises the call and writes an action item.In the notetaker, not on the ticket.
Mon, 4:30pmSomebody pastes the gist into Jira, then pastes it again into Cursor.The agent gets your summary of her words, never her words.
TuesdayThe agent opens a pull request and asks one question in the terminal.Nobody is in that terminal.
ThursdayMerged and closed.Nothing tells Rachel. Nothing tells the five others.

Rachel never hears back. 3 days Every tool did its job well. The work between them was all yours.

The same week in LoopRoom

1 place, 0 copy-pastes, 1 day

Mon, 9:14amHer message arrives as a work item and joins the five identical ones. One P1.In her words. Nobody retyped anything.
Mon, 2:00pmYou talk about it in the room.Transcribed and attached to the item.
Mon, 2:20pmYou hand the ticket to your coding agent. One command.It reads her words, the transcript and your own product and brand documents.
Mon, 5:40pmIt needs one decision, so you get a plain question with options.Not the agent's shorthand in a terminal you are not watching.
Tue, 11:30amResolved. The board moves itself.Rachel is told, and so are the other five.

Rachel hears back, from a person. 1 day Same tools doing the work. Nobody carrying anything between them.

Three steps, and the first takes thirty seconds.

  1. Create your room

    In the browser, nothing to install. You land in a room that is already yours.

  2. Bring your team in

    Invite them from inside the room. Everyone picks a colour and a status, and suddenly you are somewhere together.

  3. Point the work at it

    Drop our widget on your product or point a webhook at us, and customer messages arrive as work items. Then hand one to your coding agent with a single command.

Create your room

Remote work does not have to feel like a chore.

Everything above is about removing work. This part is the opposite: the small things that make a day with people you never see in person feel like a day with people.

Pick the colour people see when you talk

MB
YouSpeaking
AH
Anna๐ŸŽง Deep work
NW
Nate๐Ÿš€ Shipping
JP
Justinโ˜•๏ธ Back in 10

And say what you are actually doing

Sixteen colours, and a status you change in one click. Pick one above and it becomes a GIF in your circle, which is what your team actually sees. It sounds like nothing. It is the difference between a grid of grey tiles and a room with your people in it.

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What we deliberately did not build

There is a whole category of software that answers this with a cartoon office. Little avatars at little desks, a floor plan like a sitcom set, your character walking across a room to talk to someone. We think that is forcing it. Culture is not something software can supply. It is something a team already has, and the most honest thing software can do is leave enough room for it and then get out of the way.

So you get sixteen colours, a status with a GIF in it, and a timer the whole room can see. Just enough structure to feel like somewhere, and no opinion at all about what your team should be like. The rest is yours.

Statuses with GIFs in them

Not a dropdown of Away and Busy. An animated GIF and whatever you want to type, so people know you are at the dentist, or deep in something, or genuinely gone for the day.

Checkpoints

Shared timers the whole room can see. We use ours to make each other get up and do press-ups. Everyone's circle shakes when it fires, which is harder to ignore than a notification and considerably funnier.

Reactions mid call

Drop a GIF or an emoji into a call without interrupting whoever is talking. Raise a hand and it chimes. Ping somebody's face to get their attention instead of typing "you there?"

Yes, it is an all in one.

Best in class beats all in one at almost everything, and we will not pretend otherwise. We are not trying to beat Jira at tickets.

What none of them do is join things up. Loom does not know which project a video is about. Zoom does not know who the customer on the call was. LoopRoom is one place with many surfaces, and everything in it already knows which project, customer and conversation it belongs to. It is also why the list keeps growing: a new surface arrives already knowing your history.

If the seams between your tools cost you more than the depth inside them, this is for you. If they do not, keep Jira.

Could I not just wire my tools together?

You can, and Zapier is very good at it. But you end up with eight systems of record and a set of pipes to maintain forever. Zapier connects your eight tools. We remove seven of them.

Where your conversations actually go

Five things, all of them true today.

The room is the call

Other tools listen in on a meeting hosted somewhere else. There is no somewhere else here, so nothing joins your call, and there is nothing for a client to ask about.

Off by default, enforced

Microphone and camera start off every time. It is a rule on our server, not a preference in your browser that you can lose.

Focus is actually private

When you step aside with someone, your microphone, camera and screen only reach your group. The media server enforces it, so it does not depend on anyone's browser behaving.

AI that never learns from you

We use leading AI providers for speech and writing, and switch to better ones as they arrive. Every one works for us on paid business terms that forbid training on your data, and we never train on it either.

SOC 2: not yet

We are a small team and will not pretend otherwise. No SOC 2, no SSO today. If your procurement needs them, we are the wrong choice this year, and we would rather you knew now than in week six.

Every team using LoopRoom today is one we handed it to personally, so there is no logo wall here yet. This is where a customer's name, face and sentence will go, once one of them has used it long enough to mean it. We are not writing that quote ourselves.

The questions we actually get

Sitting in a room all day sounds exhausting.

It would be, if it meant being on camera. It does not. Mic and camera are off unless you turn them on, your status is something you set, and the window hides itself when you are not using it. Being in the room is closer to sharing an office than being on a call: you are findable, not observed. Like any meeting tool, LoopRoom keeps a record of who joined a room and when.

Is your Loom replacement as good as Loom?

Not at everything yet. Loom has had years on editing and viewer analytics. What a LoopRoom clip does that Loom cannot do at any price is know what it is about: it sits on the ticket, project or meeting it belongs to, transcribed and searchable alongside everything else. Loom users' biggest complaint is how disorganised their library gets, and Loom cannot fix that, because it does not know what your work is. The full comparison, including where Loom is better.

Our team is async and spread across timezones. Is this useless to us?

Half of it, honestly. The always-open room is worth less if you are never online together. The other half works while everyone else is asleep: customer messages becoming work items, clips instead of meetings, agents working the queue overnight, all of it searchable. If your team is fully async, buy it for the loop and treat the room as a bonus.

What does a client or guest see?

A booking link that opens a real room rather than a URL that dies after the call, or a clip they can watch with no account. They knock, you can talk to them while they wait, and once inside they see the room they were let into and nothing else.

What happens if you stop?

The real risk, so here is its shape. Bootstrapped and no investors, so nobody can fold us into their roadmap or sunset us for strategy, which is what happened to Around. What it costs you is speed: features land in weeks, not days.

Slack is cheaper. Why would we pay more?

Slack is one of the eight things this replaces, at about $9 a seat. So is Loom at $18, Wispr Flow at $15 and Zendesk at $69 an agent. At $29.99 a month, or $24.99 billed yearly, you pay less than Zoom and Loom cost together, for all eight.

Do we have to move off everything at once?

No, and you should not. Start with one room and one project. Most teams keep their tracker for months. You will feel the seams first: the clip already on the ticket, the transcript already attached, the customer message that did not need copying anywhere.

What is LoopRoom?

One workspace for a small team and the AI agents that work with it. Your team's room and calls, messages, screen clips, dictation, booking, tickets, customer support and error reports live in one place, and each of them knows which project, customer and conversation it belongs to. It is made by Hidden Planet, a small, bootstrapped team that runs on it every day.

Can guests join without an account?

Yes. A guest opens your room's link, types their name and knocks, and you let them in. People who book a meeting with you get a real room the same way, and anyone can watch a clip you share by link. Guests only ever see the room they were let into.

How do AI coding agents connect to LoopRoom?

Through our command line tool or our MCP server. Your agent, Claude Code for example, runs on your own machine under your own account. It picks up tickets, works on them, and reports back what it found and fixed, and a person on your team confirms the fix before the customer hears back. LoopRoom passes it the ticket, in the customer's own words, and never touches your code repository.

Which AI does LoopRoom use, and is my data used for training?

LoopRoom uses leading AI providers to turn speech into text and to write titles, tags and descriptions, and we move to better ones as they arrive. Every one of them works on paid business terms under which your data is never used for training, and we never train on it either. Our privacy policy lists the providers we use today.

Where is my data stored?

LoopRoom runs on servers in the European Union, and files are kept with a major cloud storage provider. Dictation audio is deleted automatically after 14 days, and meeting audio after 7. Our privacy policy lists every provider we use and what each one does.

$29.99
a person.

Or $24.99 a month, billed yearly. Less than Zoom and Loom cost together, for all eight, and the same for every team, whatever its size.

Founding members pay 20% less than the yearly price. It is open to our first 25 teams, and you will see it once you are in.

Untick anything you do not pay for, or plan to keep. We would rather show you a smaller number that is true than a big one that is not.

Mac, iPhone, Android and Windows, or any browser.

Your team5 people
Your stack$0
LoopRoom$0
You keep$0

You don't need to be big to do big things.

A room of your own in about thirty seconds. Invite your team from inside it.